About Us

NORACTION, a 100% subsidiary of Grupo NORGESTION, offers a highly skilled and specialised professional service placing senior Interim Managers – mainly at CEO, CFO and CRO level – for companies undergoing significant changes.

The company recruits senior managers for medium to large size companies around the world who are undergoing important changes, in both growth and crisis scenarios.  Its services are designed for clients who demand experienced and effective solutions to:

  • Overcome an unexpected vacancies at management level
  • Provide specific knowledge, skills or experience on a temporary basis
  • Strengthen and improve an organisation
  • Project Management: execute or accelerate a business plan
  • Build up a new business, division or team
  • Transition management

NORACTION is aware of the economy’s increasing globalisation. This process, intensified in recent years by developed economies’ stagnation, has fuelled the expansion of midcaps into other markets.

The company is committed to meeting its clients’ requirements, not only in Spain but in overseas markets. We harness our international partners’ expertise and experience to guarantee that clients looking further afield enjoy the same level of service they would receive in Spain

Case Study - Noraction

NORACTION has recently worked with a Spanish lift maintenance company, with almost a €600 million turnover that has grown through acquisitions of international companies, on post-merger integration (PMI) process of a target company in the UK.

NORACTION appointed a PMI Manager on site in an interim role position for more than a year and the main functions covered were:

- Identifying synergies that reduced total costs
- Organisational and change management implementation
- Financial reporting integration
- People involvement & cultural integration
- Assessing IT and systems integration requirements
- Managing dependencies within business units
Fernando Fernández de Santaella

Managing Director

Fernando Fernández de Santaella

Date founded: 1990

No. of employees: 7

Fernando Fernández de Santaella has a bachelor degree in law and economics and business administration from the Pontificia Comillas University (ICADE, E-1). has and an MBA from The Wallace E. Carroll Graduate School of Management, Boston College.

He has considerable experience as a deputy general manager and as head of credit in investment banking (Rabobank, BNP Spain) where he carried out investment and restructuring transactions. Currently he is Partner – General Manager of NORACTION and NORGESTION Madrid. His expertiseincludes international & domestic M&A, debt & equity raising, financial restructuring, design & execution of urgent diagnosis & viability plans,

His roles have included chief restructuring officer roles, operational restructuring, receivership & liquidation processes,  execution & supervision of leveraged acquisition finance/project finance & corporate banking syndicated & bilateral deals, as well as chairing management, credit & liquidity/balance sheet committees.

C/Velazquez 55 5º
28001 Madrid

Phone No.
+34 915 901 660



Talent pool 2013: 120
Areas of differentation:
Crisis Management,
Transition Management,
Post Merger Management,
New Business Strategy Management