Cross-Border Interim Management:
Accelerating
Stakeholder Alignment for a German Giga Factory
SYNOPSIS
Industry: Automotive & Energy Storage
Service: Stakeholder Engagement & Communication Strategy
Countries Involved: France, Germany & Italy
A leading European battery manufacturer launched the development of a giga factory in Germany to localize battery production, transition workers from traditional engine roles, and reinforce Europe’s position in sustainable mobility.
WIL Members from France and Germany deployed an interim manager to lead external communications, align stakeholders, and establish the client’s brand in a new market.
THE CHALLENGE
The client needed to secure timely approvals from multiple stakeholders—including local, regional, and federal authorities, labor representatives, and community leaders—to begin factory construction in 2023 and production by 2025.
The project also required strong brand positioning to support ESG commitments and win public trust.
THE SOLUTION
WIL Members deployed an interim expert experienced in stakeholder engagement and communication for industrial projects.
Key initiatives included:
- Stakeholder coordination across public and private entities
- Development of a strategic communication plan
- Public relations to establish the client’s brand and ESG impact
- Support in securing all required authorizations
The Result
The interim manager helped secure an on-time project launch with strong stakeholder alignment.
The project delivers long-term value:
- People: Job creation and workforce transformation
- Planet: Reduced emissions through localized EV battery production
- Profit: Industrial revitalization and value retention within Europe