Implementing an ambitious growth strategy
The Situation
Following a strategic consultation process, a US Pharmaceutical company decided to grow its business by entering the India market.. The client contacted WIL Group to execute this growth strategy.
The key challenges were:
- To gain an advantage in the Indian market, they had to move as fast as possible
- They needed to minimise cost and risk
- They needed to deploy a manager with the right inter-personal skills, knowledge and understanding of the sales cycle and culture in the Indian pharmaceutical market.
The Solution
WIL Group proposed the creation of a virtual sales office for the client in India. In the eyes of local pharmaceutical companies, the client would have a physical presence in India overnight, without having to create or acquire a legal entity.
WIL Group sourced an experienced Indian business development manager for the client with knowledge and expertise in the Indian pharmaceutical market.